Five years ago, Jo and Aaron, the founders of No Ugly woke up.
Everything they were doing was lop-sided. And in today’s fast-paced world it’s easy to get that way. With a big family, big jobs and an enthusiastic lust for life it was too easy to over-do it and get out of whack.
‘Ugly’ had crept in and was starting to affect their sleep, their performance at work and was limiting the ability to manage stress and moods.
So they changed.
That change wasn’t extreme - more like better awareness of what makes a healthy and balanced lifestyle. Better choices become habitual and so too did better nutrition. The lightbulb moment was when they recognised that the wellness brands they were turning to, were boring, a bit worthy and didn’t reflect the things they desired in a brand.
So they invented No Ugly. A brand with a higher purpose, a spunky attitude and products that are not only delicious, but have a clear functional benefit – to help you get back to gorgeous in no time.
No Ugly is created in New Zealand, by a small, determined & innovative team who’s mission is to eradicate ugly – it’s inherent in the ingredients we choose, the products we create but also in our business values and behaviours. We are proud to be part of the global wellness movement, making a difference for the wellness of our people and our planet right here from the bottom of the world.