They reckon all the best ideas start with a ‘bugger it, let’s do it’. Well, they do in New Zealand anyway.
It’s been eight years since No Ugly founders Aaron and Jo Taylor first had the dream of a little brand with a big purpose - saying no to ugly, and yes to gorgeous.
From their inaugural wellness tonics through to conscious cocktails and now their newest baby, No Ugly Skin - a wonder mix of vitamins, minerals, antioxidants and collagen - Jo says their latest creation is the most exciting one yet. And, she’s living proof that saying yes to gorgeous works.
“Look at all of this!” she laughs, pulling a handful of baby hairs away from her hairline.
“I don’t know what to do with them just yet, I’ve never had hair like it. And all of a sudden I can grow fingernails, which I’ve never been able to do. The texture of my skin feels so different too.”
No Ugly Skin is the latest in Jo and husband Aaron’s arsenal of weapons designed to fight ugly in all its forms - basically, all of the stuff we put into our bodies that leaves us feeling tired, grumpy, unbalanced and decidedly ungorgeous.