Use discount code 'LASTCHANCE' for $40 off our Superette Passionfruit Margarita. While stocks last!


The world we live in is fierce and ruthlessly competitive and this dog-eat-dog mentality has created a lot of ugly. Global leaders with ugly beliefs, powerful influencers with ugly behaviours, businesses with ugly practices, and some ugly ingredients going into our food. All of which means some ugly results in the way we treat each other, our environment, and our health. But globally we are waking up. 

There is no room for ugly in this gorgeous world.


Gorgeous in, means gorgeous out. That’s why we carefully formulate all our products to ensure they contain only the most gorgeous ingredients.





*No Ugly Skin contains fish. **No Ugly Detox, Focus and Hydrate are vegan suitable.


While our wellness tonic will help you get back to gorgeous, we also want to help you, help us do things that will reduce the ugly and up the gorgeous for everyone.

That’s why we started our No Ugly SWAPPA program. As New Zealand’s first circular delivery system, SWAPPA crate is our way of waging a war on ugly waste. 70% of all glass ends up in landfill due to Auckland’s broken recycling system so our SWAPPA crate subscription helps reduce landfill by ensuring your empties are returned to O-I glass and made into new bottles!

Sign up for SWAPPA (Auckland Only)


Five years ago, Jo and Aaron, the founders of No Ugly woke up.

Everything they were doing was lop-sided. And in today’s fast-paced world it’s easy to get that way. With a big family, big jobs, and an enthusiastic lust for life it was too easy to over-do it and get out of whack.

‘Ugly’ had crept in and was starting to affect their sleep, their performance at work, and was limiting the ability to manage stress and moods. But the wellness brands they were turning to were boring, a bit worthy, and didn’t reflect the things they desired in a brand.

So they invented No Ugly. A brand with a higher purpose, a spunky attitude and products that are not only delicious, but have a clear functional benefit – to help you get back to gorgeous in no time.

No Ugly is created in New Zealand, by a small, determined & innovative team who’s mission is to eradicate ugly. 

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