SCience of No Ugly salty
salty is different. still & clean. balanced. isotonic. no sodium bombs. no gut drag. 5 electrolytes for rapid hydration.
No Ugly SALTY is a still, clean, isotonic electrolyte drink in a 500mL can built for rapid hydration during the grind and after the sweat.
We took everything annoying about electrolyte drinks - sugar overload, gut drag, fake flavours, sodium bombs - and binned them.
• Balanced electrolytes: 223mg Sodium, 500mg Potassium, 47mg Magnesium, 111mg Calcium, 346mg Chloride.
• Isotonic formula (~300 mOsm/L) → absorbs fast, no gut drag.
• Still & clean → zero bubbles = no burps, no bloat.
• Low sugar → gentle carbs for performance, not a syrup bath.
• Low calorie → hydration without the crash.
Most hydration products get it wrong:
• Standard sports drinks → loaded with sugar and artificial colours.
• Powders & sachets → often overshoot sodium and osmolality, causing gut drag, leaving you bloated and thristy.
SALTY is balanced and isotonic — the same concentration as your body fluids — so it’s absorbed quickly and comfortably.
No gut drag, no sugar spike. Just clean hydration that keeps pace with you.
Fun fact: those “sodium bombs” with >1000mg sodium per serve? They don’t even qualify as true electrolyte drinks at that level.
Why did we call it SALTY?
Electrolytes are mineral salts - and you sweat salts, not just water.
SALTY is our cheeky way of saying: SMART SALTS. NOT SALT BOMBS.
What does isotonic mean?
It means the drink has the same concentration as your body fluids (~250–340 mOsm/L). That matters because it
allows electrolytes and water to be absorbed fast and efficiently.
What is osmolality?
It’s the concentration of dissolved particles in a fluid.
Drinks in the ~300 range (like SALTYTM) hydrate fastest because they match blood plasma.
• Too high → bloating, diarrhoea, gut drag.
• Too low → poor hydration.
Why do too much sodium or sugar cause gut drag?
• Excess sodium pulls water into the gut, causing bloating, cramping, diarrhoea, and disrupting healthy bacteria.
• Excess sugar ferments in the gut and draws in water, causing gas, bloating, and loose stools.
SALTY avoids both — just enough sodium and carbs for performance, without tipping you over the edge.
The 5 Smart electrolytes
• Sodium (223mg) → replaces sweat sodium, drives rapid fluid retention, keeps hydration in your system.
• Potassium (500mg) → works inside cells to support hydration, nerve firing, and muscle function.
• Magnesium (47mg) → helps maintain electrolyte balance, supports muscle function, reduces cramp risk.
• Calcium (111mg) → crucial for muscle contractions and bone balance.
• Chloride (346mg) → partners with sodium to regulate fluid balance.
On top of that, SALTY includes:
• Maltodextrin (carbs) → aids electrolyte absorption and provides gentle energy.
No Ugly Salty uses a non-GMO maltodextrin for a very specific reason: to ensure the drink is isotonic, so its high concentration of minerals can be rapidly absorbed by the body. Electrolytes with zero carbohydrate simply don’t absorb as efficiently. The maltodextrin we use has been independently tested and is a low dextrose equivalent (DE) variant, meaning it digests and absorbs more slowly than high-DE sugars and doesn’t spike blood sugar. At <1 g of carbohydrate per 100 mL, it supports absorption without triggering insulin spikes.
We take the science seriously. Every No Ugly product is designed to actually work.
THE why behind salty
Electrolyte demand is booming as people finally get clued up on electrolyte balance.
But most innovation is stuck in powders, sachets, or sports drinks.
We made SALTY because hydration deserved better:
• A ready-to-drink, still, clean electrolyte can.
• A seriously effective formula that mirrors what you actually lose in sweat.
• Subtle and delicious flavors, no ugly ingredients.