No Ugly Movement

We're waging a war on ugly.

The world we live in is fierce and ruthlessly competitive and this dog-eat-dog mentality has created a lot of ugly. Global leaders with ugly beliefs, powerful influencers with ugly behaviours, businesses with ugly practices, and some ugly ingredients going into our food. All of which means some ugly results in the way we treat each other, our environment and our health.

But globally we are waking up.  There is no room for ugly in this gorgeous world.

No Ugly Waste.

To demonstrate our purpose, we invented SWAPPA crate. As New Zealand’s first circular delivery system, SWAPPA crate is our way of waging a war on ugly waste. 70% of all glass ends up in landfill due to Auckland’s broken recycling system so our SWAPPA crate subscription helps reduce landfill by ensuring your empty bottles are sent back to O-I glass.

No Ugly SWAPPA delivers:



While our wellness tonic will help you get back to gorgeous, we also want to help you, help us do things that will reduce the ugly and up the gorgeous for everyone. And isn’t that a gorgeous idea?

Follow us on Instagram or Facebook or sign up to our newsletter, to keep up to speed on the No Ugly movement and how you can be involved.